Gousto & Callaly join IAB UK for DTC Ad Week session

Posted on: Monday 24 February 2020 | IAB UK

We’ll be bringing brands including Gousto and Callaly together to discuss how the digital-first Direct-To-Consumer industry is reshaping retail

Following the release of our ‘Born Online’ report into the Direct to Consumer market, we’re taking to Ad Week Europe’s Ad Shapers Stage next month to hear first-hand from the brands themselves.

Tom Wallis, Chief Marketing Officer at food box delivery brand Gousto, and Kate Huang, Chief Marketing Officer at DTC femcare brand Callaly, will be sitting down with IAB UK’s Director of Campaigns Sophia Haynes to discuss how their brands are shaking up the retail status quo and using digital channels to revolutionise consumer relationships.

We’ll be finding out how DTC brands are using data to scale their businesses, how they’re using digital advertising to stand out in saturated markets, and what DTCs and established brands can learn from each other.

Got an Ad Week pass? Find out more about the session here and come along on Monday 14 March at 12.05 pm. 

You can also find out more about both GoustoCallaly and our DTC research here.

 

Written by

IAB UK

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