IAB UK Member Vault

Insight, opinion and events from IAB UK members

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PubMatic’s Quarterly Ad Spend report
RESEARCH STUDY
PubMatic

Quarterly Global Digital Advertising Spend Trends

KMTX data after one year of lockdown.
BLOG
KMTX

What can bid request data reveal about consumer behaviour over the last year?

State of the Nation - The Future of Digital OOH 2020
RESEARCH STUDY
VIOOH

State of the Nation - The Future of Digital OOH 2020

Brand Suitability is more than avoiding ad placements alongside inappropriate online content. It’s about identifying the places that work for a brand to effectively reach its consumers.
VIDEO
Integral Ad Science

IAS Quick Bytes Video: Brand Suitability

20 Insights for 20 Years
RESEARCH STUDY
Analytic Partners

20 Insights for 20 Years

Grocery shoppping
BLOG
Blis

The Changing Behaviour Series: Grocers prepare for an Easter feast as foot traffic picks up in the UK

Mobile gamer using headphones while playing
BLOG
AudioMob

Understanding the demographic diversity of 2.5 billion mobile gamers

Screenshot from Trackmania by Ubisoft Nadeo
BLOG
Anzu.io

Blended In-Game Advertising: What gamers really think

Female Gamers
BLOG
Venatus

The Female Gamer

What developers think about InGame Advertising
RESEARCH STUDY
AdInMo

What developers think about InGame Advertising

Picture of yellow Ford Mustang
BLOG
AdInMo

Curse of the click & the future of in-game advertising

IAB UK Member Vault
VIDEO
AdInMo

"You can't sell an ice cream with a click-through"