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The £40 billion capital spender

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Consumer Behaviour Digital Out Of Home Effectiveness
Consumer Behaviour Digital Out Of Home Effectiveness

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Executive Channel Network, in partnership with GroupM OOH and CEBR, presents new findings showing that London office professionals contribute £40 billion in annual consumer spend

The landmark study, titled The £40 Billion Capital Spenders, was conducted in collaboration with GroupM OOH and the Centre for Economics and Business Research (CEBR). 

As the driving force of the UK economy, London’s office professionals are highly skilled, well-compensated, and actively engaged in both digital and in-person commerce throughout their day. The research explores their consumer behaviour not only during commutes but also within office environments and through traditional in-store purchases.

Key Findings Include:

- £40 billion in total annual consumer spending power from London office professionals

- £10.2 billion of this spend occurs via mobile commerce during commuting time

- £15.4 billion in mobile commerce spend takes place while professionals are in the office

- £14.2 billion is attributed to in-person spending, with leading categories including food (£2.8 billion), fashion and clothing (£2.6 billion) and hospitality (£2.3 billion)

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By Paul McBeth, International Strategic Sales & Marketing Director

Executive Channel Network

ECN is a world leading DOOH office media network, connecting asset and brand partners with global office audiences across the working week. Over 550 office locations are connected to ECN across 16 cities in the UK, France and Germany.   

Posted on: Wednesday 21 May 2025

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