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Creativity pays: Drive ROI though Return on Creative

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TikTok's latest thought leadership, created with IAB Europe, explores how engaging creative content can now be used as a measurable metric for success

Boring ads are out. Boundless creativity is in.

Made with the help of IAB Europe, TikTok's new thought paper uses unmissable insights, industry research and hot takes from industry leaders to showcase how creativity can be used - and importantly, measured - to achieve business goals.

Don’t choose between creativity and performance, have both.

Read Creativity pays: Drive ROI though Return on Creative

 

 

By Daniel Brown, Web manager

TikTok & IAB Europe

The Internet Advertising Bureau (IAB) is the trade association for online advertising.

Posted on: Monday 12 May 2025

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