The gaming world is evolving at lightning speed, unlocking unprecedented opportunities for brands to connect with highly engaged and passionate audiences—both within and beyond the gaming industry. So, what are the defining trends shaping the future of play?
Powered by Captify's rich onsite search data, this comprehensive report uncovers the key trends, shifting consumer behaviours, and emerging audiences redefining the UK's gaming landscape.
Whether your goal is to break into esports, harness cross-platform synergies with TV and film, or forge impactful in-game partnerships, this report turns insights into actionable strategies to help your brand not just play—but win.
Inside the Report, You'll Discover:
- Game On: Gaming has surpassed other entertainment categories in onsite search interest, driven by cross-screen engagement.
- Console Loyalty Fades: Multi-console ownership and subscription-based models are paving the way for a flexible, on-demand gaming era.
- The Untethered Era: Mobile and handheld gaming are booming as PC gamers unplug from their desktops.
- Cultural Connections: Location and connectivity are increasingly shaping gaming preferences and behaviours.
- Big Wins for Brands: Esports and in-game partnerships are driving significant results for brands beyond the gaming space.
Ready to unlock these insights—and more?
Download the full report here
Posted on: Monday 16 June 2025
