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Context 2.0: Overcoming today’s privacy-first advertising challenges

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Ad Tech Contextual Targeting Video
Ad Tech Contextual Targeting Video

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Adsquare’s UK General Manager, Andy Beames, explains its future-proof geo-contextual targeting solutions and how advertisers can leverage spatial and consumer mobility data to continue reaching audiences at scale in a privacy-first world

The ad tech industry must ready itself for a new privacy-centric future. The key question is this: in a world without ad trackers, how can advertisers continue to reach their target audiences at scale? The answer, as set out in this presentation, is for the industry to double down on context-based marketing by enriching it with spatial and geo-located audience data. The model gives all the benefits of digital personalisation with none of the privacy downsides.

Learn about the advertising impact when targeting in the context of location. 

Discover what is possible when time, movement and spatial data intersect. 

Understand the future-proof methodology behind Geo-Contextual Targeting.

For even more input, you can download our Whitepaper on Location Context 2.0.

By Giulia Grazzini, Senior Marketing Manager

Adsquare

Adsquare is a global Audience & Location Intelligence Company helping marketers understand consumers by connecting their digital and physical worlds. As such, Adsquare is leveraging audience and location data to reveal consumer behavior.

This video is part of a series highlighting User ID solutions from our members. Find out more about User ID solutions and how to prepare for the end of third-party cookies here. Pressing play on the video above will set a third-party cookie. Please read our privacy & cookie policy for more information.

Posted on: Tuesday 20 July 2021