Jargon Buster

An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change. 

A subset of CTV, Internet Protocol television is the delivery of TV content over Internet Protocol (IP) networks (i.e. a closed, proprietary and optimised network). In contrast to delivery through traditional terrestrial, satellite and cable TV formats, IPTV offers the ability to stream live or on-demand content via a connected device.

The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).  

A company which provides users with the means to connect to the internet.

Apple’s official mobile operating system.

JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.

A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee

A measurable value that demonstrates how a company is performing against its key objectives.

The purchase of keywords (or ‘search terms’) by advertisers in search listings.