A subset of CTV, Internet Protocol television is the delivery of TV content over Internet Protocol (IP) networks (i.e. a closed, proprietary and optimised network). In contrast to delivery through traditional terrestrial, satellite and cable TV formats, IPTV offers the ability to stream live or on-demand content via a connected device.
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Internet Protocol television (IPTV)
Connected TV
Internet Protocol TV (IPTV)
The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).
Internet service provider (ISP)
A company which provides users with the means to connect to the internet.
iOS
Apple’s official mobile operating system.
JICWEBS
JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) was created by the UK and Ireland media industry to ensure independent development of standards for measuring performance online and benchmarking best practice for online ad trading.
Key opinion leader (KOL)
Creator
A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee
Key Performance Indicator (KPI)
A measurable value that demonstrates how a company is performing against its key objectives.
Keyword marketing
The purchase of keywords (or ‘search terms’) by advertisers in search listings.
Kidfluencer
Creator
Children who have gained considerable followings with kid-oriented content
IAB UK Chatbot
