Instream mobile video

The serving of an ad within video content, when viewing it in a dedicated player online. Instream mobile video comes in 3 formats, both in-app and on mobile web:

• Pre-roll before content
• Mid-roll during content
• Post-roll after video content 

Instream video is generally targeted and relevant to the video content it is served against, rather than the page content. 

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An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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