In-Store Digital Retail Media

In-store digital Retail Media opportunities are also offered by retailers to agencies and brands. The digital opportunities available include radio, DOOH screens, TV, ATMs and hand scanners. Most in-store digital is bought directly from the retailer as a managed service. More programmatic opportunities are likely to develop throughout 2023 and beyond.

More traditional (non digital) media placements are also available in-store. These include but are not limited to trolley panels, shelf booklets, gondola ends and sampling.