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Earlier this month, the Belgian Data Protection Authority - the APD - published its ruling on IAB Europe and its role in the Transparency & Consent Framework (TCF). It stated that IAB Europe is a data controller of the TC String, which the APD considers to be personal data. The ruling means that IAB Europe is required to prepare and submit to the APD a remediation plan within two months from the date of the ruling. Upon approval by the APD, IAB Europe will then have six months to implement the...

Google has announced “a multi-year initiative” to build Privacy Sandbox on Android with the goal of developing more private ad solutions. In a blog post , Anthony Chave, VP of Product Management at Android, states: “These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising...

Taking place at Islington’s Business Design Centre, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions. At IAB UK, we’re excited to be partnering with The Podcast Show to sponsor a joint stage with Amazon Music, where we will be working with IAB UK audio members to spotlight the quality content they are producing and how podcast advertising is evolving. With ticket prices starting at £55, IAB UK members can...

For IAB UK's fourth National Anti-Click-Through Rate Day - our annual campaign to discourage over-reliance on click-through rates - we’ve mapped the different verification metrics offered by online media owners in one place for the first time. This has been developed following a study we conducted with LongTerm Digital late last year, showing that one of the biggest challenges for advertisers and agencies when it comes to implementing verified measurement strategies is the different capabilities...