Snapchat to use behavioural targeting

Posted on: Monday 29 August 2016

The social platform is planning to target users in a new way.

Share this

Snapchat is taking the next step for targeting its adverts by implementing behavioural targeting, which utilises data collected from users within the app.

This is now being rolled out, and should allow advertisers to better tailor the type of content they create depending on what their target audience are consuming. 

Snapchat's director of revenue operations, Clement Xue, revealed the news in an eMarketer report published last week, while Business Insider also reported on it.

This is the latest step by Snapchat to improve its advertising offering, a service that has only been available since 2014, but has quickly expanded to become a lucrative avenue for brands.

It follows the launch in July of the social network's first advertising API, which means advertisers are able to buy, optimise, and analyse their Snapchat ad campaigns through third-party companies.

Share this

Related content

Member Research

Member Research: Beyond the Buzzwords

Datasine talk to industry thought leaders about embracing disruption

Learn more

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more

Snapchat appoints its first fashion editor

Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.


Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.