Instant video launches on Facebook Messenger

Another Snapchat-style feature has been adopted by social giant Facebook.


Facebook has announced in a blog post the launch of Instant Video on its Messenger service, a new service similar to Snapchat's Video Chat offering.

Instant Video will allow users to instantly share live video updates with friends on the Messenger platform, which Facebook says will allow people to "bring conversations to life in the most authentic way - seamlessly and instantly".

To use the service, users just need to click the video button within a chat to start the mini live-stream. This automatically begins with no audio, although users can turn this option on if they wish.

In its blog post, Facebook said: "We believe that Instant Video is another example of how we try every day to solve real problems for real people."

Related content

COP26: How are digital platforms tackling climate change?

Learn more

Facebook x Digital Upfronts: 5 things we learnt

Learn more

‘Dark social’ accounts for two-thirds of political content shared

Learn more

Longer-form video is capturing attention on mobile screens across the globe

Learn more

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report