Instant video launches on Facebook Messenger
Another Snapchat-style feature has been adopted by social giant Facebook.
Facebook has announced in a blog post the launch of Instant Video on its Messenger service, a new service similar to Snapchat's Video Chat offering.
Instant Video will allow users to instantly share live video updates with friends on the Messenger platform, which Facebook says will allow people to "bring conversations to life in the most authentic way - seamlessly and instantly".
To use the service, users just need to click the video button within a chat to start the mini live-stream. This automatically begins with no audio, although users can turn this option on if they wish.
In its blog post, Facebook said: "We believe that Instant Video is another example of how we try every day to solve real problems for real people."
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