Twitter to roll out promoted #stickers

Promoted #stickers are now available to brands on Twitter.


Twitter is expanding its #stickers feature, giving brands the opportunity to create their own promoted stickers in order to engage with consumers.

They were originally introduced as a "fun new way for Twitter users to add a pop of creativity to photos and connect them to the world", and the social platform now hopes brands and companies will pay for access to promoted versions.

Pepsi is the first company to take advantage, launching a library of 50 custom #stickers for users to add to photos they tweet as part of its ongoing PepsiMoji marketing strategy. 

This is the biggest collaboration yet between the two brands, meaning Pepsi has been allowed to create far more #stickers than the packages of either four or eight that will usually be on offer.

Twitter says that millions of photos have been tweeted using #stickers since the feature was introduced.

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more
Twitter logo on abstract Upfronts background

Twitter’s Digital Upfront: what we learnt

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon