Twitter grows livestreaming further

Posted on: Monday 12 September 2016

Twitter partners with Cheddar to livestream content.

Share this

2016 has seen Twitter expanding its livestreaming offering, with a number of deals being made, particularly with sports leagues. The most notable was a partnership with NFL, that will result in the broadcast of regular season games.

The social platform is now growing this further, and its latest partnership with Cheddar will see livestreamed content focusing on technology, media and business.

Cheddar is a finance news startup headed by former Buzzfeed president and COO Jon Steinberg.

The first broadcast "Opening Bell" will be hosted by Jon Steinberg and Kristen Scholer from the floor of the New York Stock Exchange, offering breaking news, interviews and profiles of business leaders.

Twitter CFO Anthony Noto said in a statement: "Partnering with Cheddar will give people on Twitter another way to watch and discuss the day's top stories as they unfold live, all on one platform."

Related content

Member Research

Member Research: Beyond the Buzzwords

Datasine talk to industry thought leaders about embracing disruption

Learn more

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more
Twitter reinforces immediate & intimate connection with premium content

IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content

Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.