Twitter grows livestreaming further

Posted on: Monday 12 September 2016

Twitter partners with Cheddar to livestream content.

2016 has seen Twitter expanding its livestreaming offering, with a number of deals being made, particularly with sports leagues. The most notable was a partnership with NFL, that will result in the broadcast of regular season games.

The social platform is now growing this further, and its latest partnership with Cheddar will see livestreamed content focusing on technology, media and business.

Cheddar is a finance news startup headed by former Buzzfeed president and COO Jon Steinberg.

The first broadcast "Opening Bell" will be hosted by Jon Steinberg and Kristen Scholer from the floor of the New York Stock Exchange, offering breaking news, interviews and profiles of business leaders.

Twitter CFO Anthony Noto said in a statement: "Partnering with Cheddar will give people on Twitter another way to watch and discuss the day's top stories as they unfold live, all on one platform."

Related content

person sa at a computer

How is 2020 impacting online video ad spend?

Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year

Learn more
Valentines-day-influncers

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more
WWF

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more
Twitter reinforces immediate & intimate connection with premium content

IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content

Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.