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The digital ad market grew by 11% in 2023, according to our latest full-year Digital Adspend report, making it all the more important that companies are placing their trust in a robust digital supply chain. A broad range of companies from across the supply chain are Gold Standard certified - spanning platforms, agency groups, media owners and ad tech (see below for the full range). As the digital ad industry continues to evolve and mature in areas such as CTV and retail, we’re broadening the...

With speakers including Louis Theroux, Elizabeth Day and Munroe Bergdorf, The Podcast Show spotlighted the wealth of talent and creativity in the podcast industry - as well as delving into the opportunities and challenges for advertisers, how the industry needs to evolve and why podcasting offers both listeners and brands something unique. IAB UK hosted the Amplify Theatre stage in partnership with Amazon Music, putting on sessions that explored how audiences are evolving and why podcasts...

Following the launch of a probe into Google and Meta’s ‘Jedi Blue’ agreement , the CMA has launched a second investigation into Google’s practices in ad tech. The investigation is focused on three key parts of the digital advertising supply chain - demand-side platforms (DSPs), ad exchanges and publisher ad servers. Google owns the largest service provider in each. The CMA explains that it is assessing “whether Google’s practices in these parts of the ad tech stack may distort competition. These...

60% of SMEs are currently using paid digital advertising Half say that digital advertising is more important to their business now in time of crisis More industry support needed to maximise the impact and value of digital advertising With the UK’s SME economy currently navigating the fallout of the COVID-19 pandemic, new research shows that 64% are concerned about the future of their business and half of all SME advertisers 1 consider digital advertising to be more important than ever to support...

The LGBTQ+ acronym stands for lesbian, gay, bisexual, transgender and queer/questioning. Studies show openly gay employees are happier and more productive than those forced to hide their sexual orientation. More than a third of LGBT staff have hidden or disguised this, afraid of discrimination which can lead to stress and detrimental health effects. Almost a third of non-binary people, and one in five trans people, feel unable to wear work attire representing their gender expression (LGBT in...

The online ad ban for products high in fat, salt and sugar (HFSS) was originally due to come into force from 1 January 2023, but will now be delayed by a year to give the advertising industry longer to prepare for the changes. Pushing for this outcome has been a key part of the IAB’s recent lobbying work, in partnership with other industry bodies such as ISBA, the IPA and the Advertising Association. The postponement will also apply to the 9pm TV watershed for HFSS ads. DCMS has said that the...

The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn set at the beginning of the COVID-19 pandemic. This growth is in part due to inflationary pressures on the cost of advertising, but also a higher-than-expected growth in key forms of online advertising during the past year. Three in every four pounds spent on UK advertising today is invested in one of a wide range of online formats. IAB UK’s Digital Adspend Report...

Opening our 16th annual Engage, IAB UK’s CEO Jon Mew had a clear message for delegates: “Be more Levi.” He was referencing Levi Strauss, who arrived in San Francisco in 1850, just as the gold rush was starting in California - but instead of mining for gold, Strauss thought “what do these people need? The answer was better trousers”. Jon urged the audiences to follow Levi’s lead: “Don’t just follow the crowd, but don’t do nothing. Learn from other people and that’s what today is all about.” He...

Our full-year Digital Adspend report for 2021 shows that the digital advertising market saw its biggest full year growth for 15 years last year, with investment up 41% year-on-year to £23.5 billion . The report, which is conducted with PwC , shows that 2021 spend was also up 50% on 2019, the last full year in which the pandemic did not have an impact on activity. With the market having seen modest growth in 2020, the latest results show that advertisers’ confidence rebounded in 2021 - a year...

After a lot of noise in the press about the HFSS online ad ban last summer, 2022 has been comparatively quiet on this front so far - but that’s not to say that there aren’t developments to take note of. So, what’s happening with the ban? And is the Government still planning to implement it at the start of next year? Having been through the House of Lords, the Health and Care Bill (which the HFSS ad ban forms a part of) is now nearing the end of its journey through Parliament, and looks set to...