Mobile Steering Group Viewpoint June 2016: Creativity in Mobile

Posted on: Monday 27 June 2016

Share this

Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like.

More often than not creativity goes hand-in-hand with technology. Some of the most impressive mobile campaigns are undoubtedly those with integrated solutions. Great examples of this are mobile ads that interact with out of home placements or TV ads. What’s more, the accessibility to the smartphone’s unique components like the gyroscope, accelerometer, compass, and touch screen can all be used to explore people's senses like no other media, which presents a huge opportunity for brands to engage and delight their audiences.

Share this

Related content

Katherine Hansford discusses mobile

Moving on from a decade of mobile

Learn more
Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more

Pernod Ricard and S4M, a Travel Retail Campaign

Reaching Your On The Go Target Audience. 

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.