Mobile Steering Group Viewpoint June 2016: Creativity in Mobile

Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like.

More often than not creativity goes hand-in-hand with technology. Some of the most impressive mobile campaigns are undoubtedly those with integrated solutions. Great examples of this are mobile ads that interact with out of home placements or TV ads. What’s more, the accessibility to the smartphone’s unique components like the gyroscope, accelerometer, compass, and touch screen can all be used to explore people's senses like no other media, which presents a huge opportunity for brands to engage and delight their audiences.