LEAN FAQs 2016

Posted on: Monday 04 July 2016

Share this

The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.

They are being developed as guidance for all stakeholders that produce and serve digital advertising to address the core reasons for some consumers installing ad blockers.

The Internet Advertising Bureau (IAB) UK believes in an ad-funded internet, and knows that by offering better quality, leaner ads, everyone can be happy. We want to help brands reach their audiences and to provide revenue for publishers so they can continue to make their content, applications and services widely available for free or at little cost to the consumer.

These principles are a positive contribution to keep the ad funded internet in good health and will improve the output of the industry to make all forms of digital advertising more effective and more efficient.

Downloads

Share this

Related content

Ad Blocking - Consumer Usage & Attitudes, Feb 2018

IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...

Learn more

Quick Q&A - Ad blocking

Read our quick Q&A all about ad blocking.
 

Learn more
Coalition for Better Ads

Coalition for Better Ads releases initial Better Ads Standards

Initial Better Ads Standards released for desktop and mobile web in North America and Europe.

Learn more

Just how many people really are using ad blockers? The truth is out there

The IAB's Senior Research Manager, George Hopkinson, reveals the truth about ad blocking after the IAB's latest ad blocking research.

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.