The LEAN FAQs answer key questions about the development of the LEAN standards. These standards are an industry initiative set to improve the quality of digital advertising from a consumer’s perspective.
They are being developed as guidance for all stakeholders that produce and serve digital advertising to address the core reasons for some consumers installing ad blockers.
The Internet Advertising Bureau (IAB) UK believes in an ad-funded internet, and knows that by offering better quality, leaner ads, everyone can be happy. We want to help brands reach their audiences and to provide revenue for publishers so they can continue to make their content, applications and services widely available for free or at little cost to the consumer.
These principles are a positive contribution to keep the ad funded internet in good health and will improve the output of the industry to make all forms of digital advertising more effective and more efficient.