Twitter rolls out tougher rules on online hate
Twitter has introduced stricter rules on what it classes as hateful and harmful content on the site, including new restrictions on inappropriate imagery...
Learn moreReal_Living: A focus on the data captured through passive digital activity monitoring
Posted on: Wednesday 15 June 2016
This deck looks further into the data from the passive digital activity monitoring element of the IAB's Real_Living research, providing insights into peoples' activities on their devices.
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens.
The study involved a survey of 1,010 online adults, passive monitoring of the online and app usage of 47 people over 7 days, and an ethnographic study of two households with biometric data in one of the households.
The full report can be accessed here
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Mail Advertising: “The industry needs to move away from lazy stereotypes”
Mail Advertising claims to reach 71% of the UK population each month. As such, its IAB UK Digital Upfronts session this morning showcased the ways in...
Learn more
2016 Full Year Digital Adspend One Pager
Learn more
Majority of millennials have watched live online video
Most millennials in the US have watched live streaming video online, something marketers are beginning to take note of.
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.