Real_Living: A focus on the data captured through passive digital activity monitoring

Posted on: Wednesday 15 June 2016

Share this

This deck looks further into the data from the passive digital activity monitoring element of the IAB's Real_Living research, providing insights into peoples' activities on their devices.

The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens.

The study involved a survey of 1,010 online adults, passive monitoring of the online and app usage of 47 people over 7 days, and an ethnographic study of two households with biometric data in one of the households.

The full report can be accessed here


You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Related content

Twitter rolls out tougher rules on online hate

Twitter has introduced stricter rules on what it classes as hateful and harmful content on the site, including new restrictions on inappropriate imagery...

Learn more

Mail Advertising: “The industry needs to move away from lazy stereotypes”

Mail Advertising claims to reach 71% of the UK population each month. As such, its IAB UK Digital Upfronts session this morning showcased the ways in...

Learn more

2016 Full Year Digital Adspend One Pager

Learn more

Majority of millennials have watched live online video

Most millennials in the US have watched live streaming video online, something marketers are beginning to take note of.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.