Real_Living Highlights 2016
Posted on: Wednesday 06 July 2016
The IAB’s Real_Living research, conducted by Sparkler, combined a quantitative online study with passive monitoring of app and online usage with in-home ethnography.
This booklet draws on data from the quantitative and passive monitoring elements to shed light on how devices compete for attention in the modern living room.
Real_Living: A focus on the data captured through passive digital activity monitoringLearn more
Real_Living: A focus on device usage and attitudesLearn more
IAB UK Real_Living research receives top award
IAB UK won the ‘Consumer Devices’ award for its ‘Real_Living: How devices compete for attention in the living room’ research at the IAB Europe Research...Learn more