Real_Living Highlights 2016
Posted on: Wednesday 06 July 2016
The IAB’s Real_Living research, conducted by Sparkler, combined a quantitative online study with passive monitoring of app and online usage with in-home ethnography.
This booklet draws on data from the quantitative and passive monitoring elements to shed light on how devices compete for attention in the modern living room.
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IAB UK Real_Living research receives top award
IAB UK won the ‘Consumer Devices’ award for its ‘Real_Living: How devices compete for attention in the living room’ research at the IAB Europe Research...Learn more
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