FA teams up with Twitter for Euros
Posted on: Wednesday 15 June 2016
The FA will send real-time Euro updates using Twitter DMs.
Share this
The Football Association (FA) has teamed up with Twitter to give real-time updates of today's England v Wales game via Direct Message (DM).
Users must opt-in to the service, which will send them notifications of any goals, as well as kick-off and full time announcements.
To take advantage of this, fans need to follow @England on Twitter, then send a DM to the account with the word play. This will enrol users to receive updates for England games for the remainder of the competition.
Mark Gilbert, head of digital communications at the FA, said: "The immediacy of Twitter makes it a really useful tool for England fans to keep up-to-date with key moments in matches when they are otherwise unable to do so."
Share this
Topics
Related content
IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content
Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...
Learn more
Live broadcasts go to the top of Twitter users' timelines
Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.
Twitter takes further steps to promote 'healthy conversation'
Twitter is introducing new behavioural tracking tools as a means of tackling trolls and fostering "healthy conversation".
Learn more
Twitter rolls out sponsored Moments
Twitter has introduced a new sponsored Moments feature, designed to better connect brands with their target audiences.
Learn more