FA teams up with Twitter for Euros

The FA will send real-time Euro updates using Twitter DMs.

The Football Association (FA) has teamed up with Twitter to give real-time updates of today's England v Wales game via Direct Message (DM).

Users must opt-in to the service, which will send them notifications of any goals, as well as kick-off and full time announcements. 

To take advantage of this, fans need to follow @England on Twitter, then send a DM to the account with the word play. This will enrol users to receive updates for England games for the remainder of the competition.

Mark Gilbert, head of digital communications at the FA, said: "The immediacy of Twitter makes it a really useful tool for England fans to keep up-to-date with key moments in matches when they are otherwise unable to do so."

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.