This week, Twitter launched its new #Stickers product, which is poised to become the hashtag of the visual world.

Stickers can be placed on top of images, allowing users to add their own creativity to their pictures. While this isn't a new concept, aspects of the functionality offer new features.

The main feature that is expected to see popularity is the ability to click on one of the Stickers and bring up a search for other uses of that same sticker, offering similar benefits that hashtags give users.

This move is especially pertinent as users begin to crave more image-led options for social media. In fact, the social giant has plans to create event-specific Stickers according to The Drum, so it could be interesting to see if this leads to brand-own Stickers too.