Twitter launches #Stickers

Posted on: Monday 27 June 2016

The social platform has revealed its latest addition.

Share this

This week, Twitter launched its new #Stickers product, which is poised to become the hashtag of the visual world.

Stickers can be placed on top of images, allowing users to add their own creativity to their pictures. While this isn't a new concept, aspects of the functionality offer new features.

The main feature that is expected to see popularity is the ability to click on one of the Stickers and bring up a search for other uses of that same sticker, offering similar benefits that hashtags give users.

This move is especially pertinent as users begin to crave more image-led options for social media. In fact, the social giant has plans to create event-specific Stickers according to The Drum, so it could be interesting to see if this leads to brand-own Stickers too.

Related content

Member Research

Member Research: Beyond the Buzzwords

Datasine talk to industry thought leaders about embracing disruption

Learn more

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more
Twitter reinforces immediate & intimate connection with premium content

IAB UK Digital Upfronts 2018: Twitter reinforces immediate & intimate connection with premium content

Having been a partner of the IAB Digital Upfronts since their inception, Twitter know how to host an engaging session. This year was no different with...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.