IAB launches second Mobile Steering Group Viewpoint

The IAB has launched its second ever viewpoint all about creativity in mobile. 

See the White Paper here

The IAB’s Mobile Steering Group has today, 29th June 2016, launched its 2nd ever viewpoint all about creativity in mobile, which rather fittingly coincides with Devices Conference centred around the theme of Smaller Screens, Bigger Ideas.

With mobile spend soaring by 60.3% of to reach £2.627 billion in 2015, there is no doubt that these are exciting times but we must be careful not to sit on our laurels and instead find new ways to engage and inspire consumers if we want to capture their attention and continue this growth. If you want some practical tips and consumer insights on mobile formats, definitely check out our brand new (released today) Mobile Ads Unite research here.

For some key insights from the industry experts themselves on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like, check out our second MSG viewpoint of the year.

It’s a great read so be sure to have a read!

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