Amazon to launch standalone music streaming subscription service

Amazon is aiming to compete with major music streaming services with the launch of its own in the coming months.

Amazon intends to launch a new standalone music streaming service within the next few months that should have far fewer limitations than the service currently offered to Prime subscribers.

Reuters has reported the introduction of this new service, which is expected to be a big player in the music streaming market, competing with the likes of Spotify, Google Play, SoundCloud and Deezer.

Due to existing hardware such as Echo, which Amazon has utilised to sell more than three million copies of its voice activation service since its US launch in June, analysts predict that this natural extension into music streaming will render success for the company.

According to the Drum, the launch of this new service is expected to take place before autumn 2016.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive