The IAB UK's response to Brexit

Posted on: Wednesday 06 July 2016

How will Brexit affect the advertising industry in the UK?

Share this

The Leave vote in the UK referendum could signify changes for all industries, but what specifically might it mean for advertising?

The IAB's CSO, Tim Elkington states: "Uncertainty always brings economic challenges, and the decision to leave the EU will usher in a period of considerable uncertainty as brands assess the economic impact of the decision.

The UK advertising industry is currently in good health and grew by 7.5% in 2015. The most recent comparable situation to this was the recession caused by the credit crunch in 2008, when digital advertising still grew 5.7% year on year, so while conditions may be tough in the short to medium term, there is a history of growth in challenging times.

As a trade body it's important that we give our members all the support they need, whether its in relation to the impact of Brexit on policy and regulation or to help shape their businesses and teams in order to meet upcoming challenges."

The IAB team are on hand to respond to any questions you may have. In particular, if you are interested in how Brexit may impact the upcoming EU data rules, please do contact one of our Policy experts to discuss this further:

Additionally, we held an event on Brexit and the GDPR in July and you can download the presentations here

Share this


Related content

Digital viewpoints ahead of the EU Referendum

Ahead of the EU Referendum, we’ve asked some of our members to comment about the changes that could occur within the digital landscape if we were to...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.