The IAB UK's response to Brexit

How will Brexit affect the advertising industry in the UK?

The Leave vote in the UK referendum could signify changes for all industries, but what specifically might it mean for advertising?

The IAB's CSO, Tim Elkington states: "Uncertainty always brings economic challenges, and the decision to leave the EU will usher in a period of considerable uncertainty as brands assess the economic impact of the decision.

The UK advertising industry is currently in good health and grew by 7.5% in 2015. The most recent comparable situation to this was the recession caused by the credit crunch in 2008, when digital advertising still grew 5.7% year on year, so while conditions may be tough in the short to medium term, there is a history of growth in challenging times.

As a trade body it's important that we give our members all the support they need, whether its in relation to the impact of Brexit on policy and regulation or to help shape their businesses and teams in order to meet upcoming challenges."

The IAB team are on hand to respond to any questions you may have. In particular, if you are interested in how Brexit may impact the upcoming EU data rules, please do contact one of our Policy experts to discuss this further:

Additionally, we held an event on Brexit and the GDPR in July and you can download the presentations here

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