Ad Blocking Software - Consumer Usage and Attitudes - July 2016

Posted on: Thursday 01 September 2016

Share this

The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.

In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,011 GB online adults in July 2016. This is a follow up from the ad blocking research in March 2015, June 2015, October 2015 and February 2016.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Share this

Related content

2019-Ad-Block

Ad Blocking 2019

IAB UK have been tracking the number of people who claim to have downloaded and used an ad blocker over the last four years. We look into what this means...

Learn more
Fit for purpose

The internet was designed for everyone. High quality advertising helps keep it this way.

The IAB's Research Manager, Steph Clarke, writes on the back of the IAB's Fit for Purpose research. 

Learn more

Ad Blocking - Consumer Usage & Attitudes, Feb 2018

IAB UK have been tracking the number of people who claim to have downloaded and use an ad blocker over the last three years. This is to inform future...

Learn more
George Hopkinson

If ad blocking is a villain, we need heroes to thwart it

The IAB's Senior Research and Project Manager, George Hopkinson, writes on the back of our latest ad blocking research. 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.