Ad Blocking Software - Consumer Usage and Attitudes - July 2016


The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.

In order to answer these questions, the IAB commissioned YouGov, who conducted a survey of 2,011 GB online adults in July 2016. This is a follow up from the ad blocking research in March 2015, June 2015, October 2015 and February 2016.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Ad-supported digital services are worth £14,600 a year to UK households

Learn more

Digital advertising’s share of market hits 75%

Learn more
Abstract adspend imagery

Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn

Learn more

10 questions buyers of attention measurement should be asking - and why they’re important

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon