A creator who is usually top tier with a higher following range and makes branded content in exchange for a fee
The sectors, platforms, or aesthetic style of a creator i.e. “they are a travel-focused YouTube short creator”
The system used to categorise creators in terms of their following - nano (1k+), micro (10k+), mid (50k+), macro (500k+), top (1m+), VIP (5m+)
An individual who produces content for a brand in exchange for either a product or paid partnership. Often used as the new go-to term for ‘influencers’
An online data provider is broad and includes a number of players and data types, such as companies like Experian (financial data), Nielsen (demographics and psychographic data) and OwnerIQ (purchase history).
Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate
Information that may correspond to a particular person, account or profile, but is not sufficient to identify, contact or locate the person.
Non-personal data is any information that falls outside the scope of the General Data Protection Regulation (GDPR). This kind of information is also called anonymous data.
Information that enables a mobile marketer to identify the specific location of a particular wireless device.
A range of services that are provided to mobile subscribers based on the geographical location of their handsets, e.g. local deals and sat nav.
The use of a broadband connection to stream digital television over the internet to subscribed users. IPTV services are classified into groups such as live television, time shifted media and video-on-demand (VOD).
An IP address is a unique number assigned to each device upon connecting to the Internet. An IP address can be dynamic, meaning it changes over time, or it can be static, meaning it does not change.
The ICO is the UK's independent data protection regulator, which upholds information rights in the public interest, promotes openness by public bodies and data privacy for individuals.
This set of standards was developed by the European Telecommunications Standards Institute (ETSI) and describes the protocols used in the second-generation of mobile devices, such as tablets. It has become the global standard for mobile communications.
