A technology that allows for ads to be inserted into content in real-time. This enables more targeted and relevant ads to be served based on user data.
A digital audio file series available for streaming or download, often episodic and focused on specific topics or themes. Podcasts can include interviews, stories, and discussions.
Audio content delivered over the internet in real-time. Examples include music streaming services like Spotify and Apple Music, as well as live radio broadcasts.
A commercial message delivered through audio formats, such as streaming services, podcasts, or radio. These ads can be pre-recorded or dynamically inserted into audio content.
An experience that is made to be significantly more immersive than standard video assets. VR allows a user to be completely immersed into an environment of the marketer’s choice. Ads within VR must occur within either a designated ad space (such as a street side billboard), as a video (that might play in a virtual home TV or virtual movie theater), or as an object (such as a branded bag of crisps on the table).
An experience that utilises a camera to change or enhance something in the user’s real world. This augmented reality experience can be appbased or web-based, though app based is more common today. Although the term uses the word “reality”, the experience does not need to look realistic. Ads within AR can be presented in two ways: through the use of markers (such as a QR code) or by placing a brand object in the immediate real world environment using the device camera
Online content created by website users rather than media owners or publishers - either through reviews, blogging, podcasting or posting comments, pictures or video clips.
The technology used to deliver creative assets from one adserver into another, allowing advertisers to track the performance of the campaigns and record impressions and clicks amongst other campaign metrics.
A messaging system that allows sending messages between devices that consist of short code. Otherwise know as a text message.
The process of improving the volume and quality of traffic to a site from search engines via natural search results for targeted keywords.
A form of marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPs).
A query string is the set of words entered into a search engine by an individual. Query string formation is simply the process of thinking of the correct query string to get the results required.
A distribution method for serving video files in which the video file downloads over time into the cache of a user’s computer, much the same way images and other content elements are downloaded.
Information that can be used to identify or contact a person, including name, address, telephone number, or email address. This might also include demographics or behavioural data.
Commonly used mechanisms like 3rd party cookie on the browser or Identifier for advertisers on mobile/ device platforms (for e.g. IDFA on iPhone , Android Id on Android devices) to uniquely identify a device or a browser typically used for associating a user or a household.
Return on Investment (ROI) is a measure of overall return on investment arrived at by calculating total profit and all expenses- both direct spend on an ad campaign as well as other expenses. ROI determines how profitable is an ad campaign
Return on Ad Spend (ROAS) is a measure of total returns from an ad campaign arrived at by calculating the total revenue earned and direct expenses. It does not include other expenses and does not tell if a paid campaign is profitable for the advertiser
