Available mechanisms to deliver ads to the game. One might be tempted to classify this as an attribute of the ad, but it is the game software itself that executes insertions.
The in-game perspective of a player in a given video game title (video game titles can offer multiple perspectives). Click through for different perspective types.
An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.
An initial sum of money paid before the acquisition of a video game. May also include other preliminary costs.
A purely advertising business model, no purchase is required of the game or available within the game.
There are multiple players interacting with each other inside of the game environment. Multiple players can be interacting online, locally or both.
Propriety computer systems specially made for playing video games such as home consoles, handhelds or hybrid consoles.
Environment describes the format of the content that the ad is appearing against, e.g. video, text, podcast, in-app.
Measures the percentage of brand awareness within a given market which a brand or organisation enjoys
