Freemium
Gaming
An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.
An advertising business model, but with the addition of microtransactions that represent low-cost purchases that provide some form of additional content to the user.
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report