Player perspective

Gaming

The in-game perspective of a player in a given video game title (video game titles can offer multiple perspectives). Click through for different perspective types.

Perspectives

2D

A game where the player’s view is locked to a 2D plane on a top-down or side-scrolling perspective. Action games emphasize physical challenges that require hand-eye coordination and motor skill to overcome. They center around the player, who is in control of most of the action.

2.5D (Isometric)

A 2D game that uses 3D geometry for the environment and characters, but restricts the gameplay to two dimensions, meaning the 3D effect is purely visual.

3D

A game where the player’s perspective of objects and the environment has a sense of changing length, height and depth creating a 3D effect. 

AR

A perspective in which the player’s view of the real world is partially altered to create gameplay.

VR

A perspective in which the player’s view is fully altered to create a sense of being surrounded by the game environment.

State of AI in Advertising: Charting the Shift from Automation to Autonomy

Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report