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The Leave vote in the UK referendum could signify changes for all industries, but what specifically might it mean for advertising? The IAB's CSO, Tim Elkington states: "Uncertainty always brings economic challenges, and the decision to leave the EU will usher in a period of considerable uncertainty as brands assess the economic impact of the decision. The UK advertising industry is currently in good health and grew by 7.5% in 2015. The most recent comparable situation to this was the recession...

This week, Twitter launched its new #Stickers product, which is poised to become the hashtag of the visual world. Stickers can be placed on top of images, allowing users to add their own creativity to their pictures. While this isn't a new concept, aspects of the functionality offer new features. The main feature that is expected to see popularity is the ability to click on one of the Stickers and bring up a search for other uses of that same sticker, offering similar benefits that hashtags give...

Hear the IAB Mobile Steering Group’s thoughts on the exciting developments in mobile creativity, how data is used to power creativity, what some of the challenges are, and what the future of mobile creativity looks like. More often than not creativity goes hand-in-hand with technology. Some of the most impressive mobile campaigns are undoubtedly those with integrated solutions. Great examples of this are mobile ads that interact with out of home placements or TV ads. What’s more, the...

See the White Paper here The IAB’s Mobile Steering Group has today, 29th June 2016, launched its 2nd ever viewpoint all about creativity in mobile, which rather fittingly coincides with Devices Conference centred around the theme of Smaller Screens, Bigger Ideas. With mobile spend soaring by 60.3% of to reach £2.627 billion in 2015, there is no doubt that these are exciting times but we must be careful not to sit on our laurels and instead find new ways to engage and inspire consumers if we want...

Ad blocking. You can’t move for column inches, figures, research and opinion about why it exists and how to remedy it. What is agreed is the need to deliver a good consumer experience and eliminate any form of intrusive and interruptive advertising - the key driver of ad blocking. It’s simply not in the interests of advertisers or publishers to annoy consumers. This risks driving negative sentiment towards the brand and a loss of audience for the publisher. Historically, ad blocking has been...

The Integral Ad Science (IAS) Q1 2016 UK Media Quality Report highlights the current state of media quality in online advertising, analysing trends in viewability, online brand safety risk and rates of ad fraud. IAS processes hundreds of billions of impressions quarterly and is thus able to analyse the industry on a broad and representative level, across multiple media quality metrics. Media quality in the UK has improved significantly throughout the past year, largely due to the industry...

A few years back, I had the good fortune to meet one of my heroes, Captain Jean-Luc Picard of Huddersfield, and what a nice fellow he is. It even turns out his favourite episode of Star Trek: The Next Generation* is mine too. Turns out that while Patrick Stewart hails from Huddersfield, his Dad, a Sergeant Major in the Parachute Regiment, came from my home town of Hebburn. I like a bit of sci-fi and looking back, I really think I should have asked him about something that’s been bugging me for...

The IAB has submitted a response to the European Commission consultation on the future of the ePrivacy Directive (aka the ‘Cookie Law’). In it, the IAB argues that the ePrivacy Directive should be repealed where it overlaps with the General Data Protection Regulation (GDPR) and transfer non-privacy related provisions to consumer protection and telecoms specific regulations, respectively.

The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe that simplifying and streamlining regulation will benefit consumers by ensuring they are provided with a simple, consistent and meaningful set of rules designed to protect their personal data. At the same time, it will encourage innovation across the digital value chain and drive new growth and social opportunities. This is critical at a time when digital companies are striving to launch new innovative...

Snapchat has been popular among the Millennial generation for quite some time now, but it seems that the app is now becoming even more popular among adults too. Statistics from the app show that in the US, about 38 per cent of mobile users between the ages of 25 and 34 used it during the month of May, which is an increase from 19 per cent in December 2014. The percentage of those over the age of 35 using it has increased too, from nine per cent to 14 per cent over the same time period. It...

Google stopped accepting Adobe Flash display adverts on June 30 2016, with a complete ban on the format coming into effect in January 2017. Formally announced in February of this year in a post on the AdWords blog, the search giant claimed the reason behind their decision was “to enhance the browsing experience for more people on more devices” and “the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5”. The news was the last in a series of unfortunate events for...

Pokemon Go, the augmented reality version of the game on Android and iOS devices, was officially launched this weekend, and its popularity has exploded. Although only officially launched on app stores in the US, Australia, New Zealand and Japan, mobile users across the globe have unofficially downloaded the game too. In fact, Forbes has predicted that the number of people actively using the app daily on Android devices is about to surpass Twitter. Social media has been inundated with fans of the...

As the popularity of Pinterest continues to grow, the social platform is now making changes to become a contender for advertisers. It is now planning to introduce a wave of new features and measuring tools, which aim to make the platform a more attractive option for businesses to spend their ad budgets. Of course, with Facebook, Twitter and Snapchat all major players, it will need to do something different to stand out from the crowd, and it seems to have found a unique aim. Pinterest intends to...

Like many programmatic technologies, header bidding is a tool everyone agrees is a hot topic but few fully understand it. The ability of header bidding to drive competition and fill rates has won the hearts of publishers — over 50% are currently using it — but buyers are still unsure what makes the technology great and where it fits into the industry’s future. To answer these questions, OpenX gathered together a range of digital experts at this year’s Cannes Lions festival for a discussion...

Programmatic buying has been a revelation for data-driven marketers who are trying to eliminate waste and reach specific audience segments. They’re further aided by the ability to use it in combination with dynamic creative optimisation (DCO), which has opened a new world of options to marketers who want to boost their brand’s impact with personalised and relevant messaging to consumers. Even with its clear benefits to ROI brand lift, DCO has largely been ignored by brands outside of the retail...