How often do people use digital voice assistants?

According to Louis Georgiou, managing director of Code Computerlove, 40 per cent of consumers in the UK now use their smart speaker daily, while a further 40 per cent use it at least once a week.

He noted that the devices are being used for a wide variety of purposes, with two-thirds using them to play music or the radio, and half using them to access news and weather reports.

However, relatively few people are using their smart speakers to purchase anything, with just seven per cent of users having bought anything via their device.

Given the growing ubiquity of smart speakers, this suggests the marketing potential of this platform is yet to be fully tapped.

"Many consider smart speakers to be the future of home automation and there is certainly good progress being made here as more homeowners link their smart home heating, lighting and security technology to their voice-controlled technology," Mr Georgiou commented.

He added that since voice-controlled devices are "here to stay", he expects them to be an "exciting space for innovation in the future", with consumers using them to enhance their lives in "increasingly rich ways".