IAB and CSR: making a difference inside and out

Sophia Amin

In 2017, we redefined our strategy to focus on building a more sustainable future for digital advertising. One key strand of this was CSR, putting more focus behind our social responsibility as an organisation. So IAB UK is really proud to have been recently recognised in three ways:

As a Carbon Neutral Organisation by the Carbon Footprint Standard, May 2018-19 

By reducing our energy emissions in terms of the electricity and gas we use, the travel choices we make and by planting trees in the UK as well as supporting efforts in protecting the Amazon rainforest, we have offset our carbon footprint. Clearly the ambition doesn’t stop there, we will continue to focus on reducing our emissions, promote our targets internally and to our members and proudly promote the badge of carbon neutrality to encourage other organisations in the industry to follow suit.

With a Silver award in MIND's 'Workplace Wellbeing Index’ 2017-18.

This is a benchmark of best policy and practice, celebrating the work employers are doing to promote and support positive mental health amongst staff. Following this award, we have partnered with MIND, the UK mental health charity to host a hack day to crowdsource ideas from our membership to create more awareness of mental health issues within the digital advertising industry and the support available. For us, tackling industry issues head on such as recognising and supporting mental health issues is key to improving the industry.

As one of Campaign Magazine's 50 best places to work 2018.

This recognises our culture, support for physical and mental health through to ensuring our people feel valued, autonomous and having strong leadership to keep everyone moving forward.

As ever, there is plenty more to do, but our focused approach on fewer bigger things, will help us move the dial even further in the year ahead.

Carbon Neutral Mind Wellbeing  Campaign

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