LinkedIn introduces sponsored carousel ads

Posted on: Thursday 14 June 2018

LinkedIn has added to its advertising efforts with the introduction of sponsored carousel ads for brands.


Following its recent introduction of new video advertising features, LinkedIn has now announced the launch of sponsored carousel ads for brands using the professional social networking platform.

LinkedIn asked 300 advertisers whether they'd make use of a carousel feature, and 75 per cent said they would do so in their next campaign, recognising the increased engagement and click-through rates this type of marketing typically provides.

Brands will be able to create up to ten ads for the carousel feature, allowing them to share their promotional content further across the social platform.

In a blog announcing the rollout, LinkedIn explained carousel ads would help more brands to tell complete stories, and better capture their audience's attention.

Rohan Rajiv, product manager at LinkedIn, commented: "Carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed.

"Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile."

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Working with our social media members, we’ve produced an introductory guide to paid-for advertising formats across some of the most popular social...

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

The Competition & Markets Authority (CMA) has worked with the Advertising Standards Authority (ASA), Ofcom, social media companies and content creators...

Learn more
LinkedIn-creates-pub-for -jobseekers

LinkedIn creates pub for jobseekers

The Linked Inn welcomed jobseekers for a drink, career advice and help with applying for suitable roles.

Learn more
Valentines-day-influncers

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.