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It’s perhaps tempting to think that we’ve solved the issue of gender equity. Women in the UK no longer face the same very visible barriers they did 40 years ago and, as an industry, we have made great progress in building networks of trailblazers, drawing attention to the unique challenges women face, and developing mentoring for women at all stages of their careers. But, while we have come a really long way, there is so much more to do. Women are no longer a novelty in the board room, but they...

Part of our role at the IAB is to bring our members together from across the digital ad industry to share ideas, insight and inspiration. Our new Member Vault has been created with this in mind, allowing you to upload latest blogs, podcasts, research, video content and upcoming events. By posting content to the Member Vault, you will be able to amplify your voice to your fellow IAB members and across the wider industry. In turn, the Vault will be a hub of information for anyone looking to get up...

These are some terms and conditions we need to make sure you’re happy with before you book an event with us, the IAB UK team. Please read them carefully. Whilst there won’t be a test at the end, we will ask you to agree to them before finalising your booking. Just so we’re clear, within these booking terms “we” or “us” or “our” means us, the IAB UK team; and “you” and “your” means you, our customer or potential customer who is booking a place on one of our paid for events. The booking process We...

We know that Google’s announcement regarding User ID solutions will impact our members and our priority now is to work closely with the digital advertising community to understand this. The depreciation of the third-party cookie, which has been a foundational technology for our industry, was always going to be complex and challenging. It is crucial that we continue to collaborate to navigate these changes and to positively evolve our digital ad ecosystem for all players. We remain committed to...

Last updated: October 2024 Hello! Thanks for visiting the Privacy and Cookie Policy (“ Policy”) of the Internet Advertising Bureau UK (IAB UK) - the UK trade association for digital advertising. You can find out more about the IAB by having a look at our ' About Us' page. Privacy has been at the top of our agenda ever since the IAB was established in 1997. In this Policy, we explain what personal information we collect, why we collect it and who of our trusted partners we share it with. It also...

What do we publish on the IAB UK Member Vault? We publish articles, research, podcasts, videos and events from members that celebrate digital advertising’s creativity and innovation. We are looking for content and thought leadership pieces that primarily help advertisers understand and use digital advertising, as well as exploring exciting new areas. Please note: we don't publish news stories or press releases on the Member Vault. What makes your content stand out? To help your content standout...

With 56% of all digital ad spend on smartphones, mobile is a huge opportunity for advertisers - but where do you start when it comes to understanding how to create and measure an effective mobile in-app campaign? Working with our Mobile and In-App Steering Group, we’ve pulled together the following resources to help advertisers get the most out of mobile and dispel some common myths. From the possibilities offered by in-game ads, to understanding the importance of optimised creative, check out...

The DOOH glossary marks the first time that the DOOH industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. It follows significant growth within the DOOH industry over the past few years, with the sector now evolved to a point where ads are increasingly bought programmatically. While the glossary currently only applies at a UK level, the aim is to drive adoption globally and use this as a base to develop a set of...

As the industry body for digital advertising, we at IAB UK collaborate with our members to share expertise and develop collective resources that can’t be achieved by one company alone. The ‘CTV Supply Chain Guide’ builds our ‘ Changing the Channel ’ introduction to Connected TV (CTV) and our general overview into the Programmatic Supply Chain , to help you understand the supply chain in one of the newest, most exciting and innovative sectors within digital advertising. This guide aims to provide...

Britain has an obesity problem. The advertising industry understands this as much as anyone. That’s why we’ve partnered with government and invested in helping people to get active and eat more healthily. We recognise that this is a challenge our nation has to solve. Why, then, are we united in opposing the Prime Minister’s proposal for a total online ban on the advertising of food and drink products high in fat, sugar or salt (HFSS)? Let’s start with what it means for you, your community, and...

In 2020, we hosted our inaugural Digital Trust Forum, bringing together over 400 delegates from across the digital ad industry to focus on the key issues facing digital advertising. With speakers including the Advertising Association’s Keith Weed, author and broadcaster Nina Schick, Facebook’s Nick Baughan, the ICO’s Ali Shah and NewsGuard’s Anna-Sophie Harling, sessions spanned the rise of deep fakes, digital transparency, the impact of keyword blocking, and how we can collectively turn the...