Lifetime Value: The 2017/18 Guide

The IAB have put together this whitepaper, Lifetime Value: The 2017 Guide, with thanks to our Performance Marketing Advisory Group.
 

The IAB have put together this whitepaper, Lifetime Value: The 2017 Guide, with thanks to our Performance Marketing Advisory Group.

Taking knowledge from leaders and experts in the performance marketing sector, this white paper has been put together to address the challenges, the reality, and the future of lifetime value to try and help advertisers and agencies understand the full impact that a strong customer relationship can have.

With the IAB’s Consumer Insights Omnibus, April 2017, showing that 3 in 4 consumers took action relating to Online Performance Marketing in the last 6 months, it is no wonder that the market delivered £19.4 billion of sales (OPM). This white paper aims to help brands fully understand and utilise the opportunities in this sector.

With thanks to the IAB’s Performance Marketing Advisory Group, in particular: Awin, Eagle Eye, iCrossing, MediaCom, Optimise Media and Rakuten Marketing.

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