Rakuten Marketing White Paper

Independent survey highlights the maturation of affiliate marketing and growing opportunities for advertisers and publishers.
 

Affiliate Marketing Industry to Grow to $6.8bn Over Next 5 Years.

Independent survey highlights the maturation of affiliate marketing and growing opportunities for advertisers and publishers.

In January 2016, Rakuten Affiliate Network commissioned Forrester Consulting to evaluate current advertiser and publisher attitudes towards affiliate marketing. Forrester developed a hypothesis that affiliate marketing has become a mainstream way for advertisers to reach their customers, with significant impact on how both advertisers and publishers approach the affiliate opportunity.

In this study you will learn:

  • The five year market forecast for Affiliate Marketing

  • Why Advertisers view the channel as a full-funnel strategy

  • How Publishers monetise their content through direct relationships with their favourite brands

Download the research on the Rakuten Marketing website.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.

supportive