85% of UK businesses to invest in AI by 2020
Some 85 per cent of businesses in the UK will have invested in artificial intelligence within the next couple of years, demonstrating the huge growth of this technology.
The majority of UK businesses will be upping their spend on artificial intelligence (AI) between now and 2020, new figures show.
Research carried out as part of Deloitte's Digital Disruption Index found that 85 per cent of companies plan to increase their investment in this area over the next couple of years.
In 2017 alone, 30 per cent of survey respondents said they would be spending over £10 million on new digital technologies, with more than half of those questioned reporting that they will be investing sums in this region on virtual reality, blockchain, cloud and robotics technology before 2020.
Deloitte also found that executives believe AI will be the tech to have the biggest impact on their organisation in the future, but investment in this so far remains modest, with just 22 per cent spending on AI already. This therefore suggests that investment in this area by brands is set to soar in the near future.
Paul Thompson, UK digital transformation leader at Deloitte, commented: "Humans working with AI will achieve better outcomes than AI alone and UK businesses need to get this careful balance right."
Topics
Related content
AI in ads: what's working?
Learn more
Government sets out long-term vision for the creative industries
Learn more
What we know from Starmer’s first King’s Speech
Learn more
The Party Manifestos: What do we know?
Learn more
Fast forward to 2030 with Futurescape
An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade
IAB UK Chatbot
