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A year since the publication of ISBA Programmatic Supply Chain Transparency Study - in association with the AOP and carried out by PwC - the Cross-Industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment. The formation of the Taskforce involving all four stakeholder parties - representing advertisers, publishers, ad tech vendors and agencies – was a significant marker in the short history of online advertising and the...

The internet has transformed how we work, shop, share, stay in touch and stay informed. It’s given rise to new industries, democratised information and unlocked innovation – and all of this is possible because of the advertising that supports our free and open web. In the UK, we have a world-leading digital advertising market that is worth over £15 billion and empowers businesses to grow, big and small. The creativity and technological advancements that digital advertising is fuelling are...

With Apple’s iOS 14.5 now live, in-app advertisers have to gain people’s permission to use the IDFA identifier at an app level. These are the unique identifiers that allow brands to track and anonymously identify users within the app environment - allowing them to serve relevant advertising and effectively fund the free-to-use app ecosystem. Apple’s changes are a seismic shift for advertisers in the in-app space, with the effects already filtering through the supply chain. It’s therefore...

The newly established Digital Regulation Cooperation Forum published its 2021/22 work plan in March 2021, and welcomed comments and engagement from industry and stakeholders on both its priorities and the plan itself. The IAB submitted the following comments to the Forum, touching on its approach to engagement, the timing and sequencing of its work as well as wider contextual points.

The Government is currently carrying out a wide-ranging review of the Gambling Act 2005, and held an official call for evidence as part of this review. IAB UK made the following short submission, setting out some of the methods of targeting digital adverts away from children or other vulnerable groups that are available at each stage of the digital advertising supply chain.

In August the Cabinet Office launched a consultation on introducing a new requirement for digital imprints to be included with political adverts online, with the objective of providing greater clarity over online campaign promotion material. The IAB submitted this response, recommending a tighter definition of the ‘promoter’ of the advert, and that advertisers retain liability for compliance with any new requirements, to align them more closely with the existing CAP Code regulations.

The latest Advertising Association/WARC Expenditure Report, collecting revenue data across the media landscape, forecasts UK adspend will grow by 15.2% this year to reach a total of £27bn. This will recover 2020’s £1.8bn decline, with a 7.2% rise anticipated in 2022, which would make the market worth a record £29bn. Ancillary forecasts suggest the UK is on course to achieve the strongest ad trade recovery of any major global market this year, putting the UK economy in a position to bounce back...

What is the Cross-Industry Programmatic Supply Chain Transparency Taskforce? The taskforce has been set up to improve transparency within the digital advertising supply chain. Its creation follows the release of ISBA’s ‘ Supply Chain Transparency ' study with PwC in May 2020, which mapped the programmatic supply chain from end to end. A number of IAB UK members voluntarily took part in the research, with the results showing that more work is needed to increase transparency in the digital ad...

Aimed at IAB UK members that don’t have access to Tech Lab as part of their existing membership, this development will give access to… Certain Tech Lab resources, such as CodeBank and real-time bidding specs One working group of your choice Admission to IAB Tech Lab’s Slack channels Input into initiatives prior to the public comment period IAB Tech Lab events at a discounted price IAB UK will be covering the cost of this access and we are pleased to be able to offer this deal as a complimentary...

Since 1997, Digital Adspend has reported on spend in the digital advertising market. The study is widely recognised as the most comprehensive measure of UK online advertising and sees leading media owners, indirect sellers and ad tech providers submit data to produce aggregated gross digital revenues. The report is currently produced with PwC. With significant evolution in spend, formats, devices and buying methods within the digital ad market, we want to explore online ad spend measurement...