IAB UK Advertiser Snapshot Survey

The Advertiser Snapshot is a survey of 89 UK advertisers containing their attitudes towards and opinions on digital advertising.

The survey, amongst other things, covers:

  • How important digital is to advertisers

  • What marketing objectives it is good for

  • What barriers there are to investing in digital

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Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.