IAB UK launches guide to paid social formats
Working with our social media members, we’ve produced an introductory guide to paid-for advertising formats across some of the most popular social...
Learn moreIAB Social Media Snapshot
Posted on: Wednesday 16 December 2015
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign.
The study revealed the industry’s top four tips for succeeding in social are: being relevant, setting clear objectives early, being authentic and credible and being adaptable.
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
CMA releases guides for platforms, brands & influencers on paid promotions
The Competition & Markets Authority (CMA) has worked with the Advertising Standards Authority (ASA), Ofcom, social media companies and content creators...
Learn more
Member Research: Valentines Day – Influencers and the power of love
Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day
Learn more
WWF gets its own app to boost conservation awareness
WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.