IAB UK launches guide to paid social formats
Working with our social media members, we’ve produced an introductory guide to paid-for advertising formats across some of the most popular social...
Learn morePosted on: Wednesday 16 December 2015
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign.
The study revealed the industry’s top four tips for succeeding in social are: being relevant, setting clear objectives early, being authentic and credible and being adaptable.
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Working with our social media members, we’ve produced an introductory guide to paid-for advertising formats across some of the most popular social...
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