Ten questions about mobile data answered in plain English by leading companies in the mobile space.

Covering everything from how mobile data is collected through to how the General Data Protection Regulation (GDPR) will impact the use of mobile data, this is a must read for anybody interested in building mobile campaigns.

With thanks to everyone who contributed:

Adform, Blis, Factual, Fetch, GroundTruth, Kargo, MEC, Oath, Ogury, PubGuard, Taptica and Weve.