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In 2015 we launched Real Living, a research project that took us into people’s houses to observe and understand how they were using digital devices in real life. With the living room as our stage, we studied how people were consuming media during their leisure time, the screens that were competing for their attention and whether the TV was still the dominant focus for entertainment. The results revealed clear shifts in people’s everyday behaviours, as smartphones and tablets emerged as growing...

The MIXX Awards Europe and the IAB Europe Research Awards are accepting entries from talented teams that have created some of the best digital campaigns and research projects in Europe. The awards offer a unique opportunity to gain pan-European exposure in front of industry leaders. Entries will be reviewed by a jury of experts from across the digital advertising and research industry. The early bird deadline for entries is Friday 12 March, and the final deadline is Friday 16 April. To help...

It’s perhaps tempting to think that we’ve solved the issue of gender equity. Women in the UK no longer face the same very visible barriers they did 40 years ago and, as an industry, we have made great progress in building networks of trailblazers, drawing attention to the unique challenges women face, and developing mentoring for women at all stages of their careers. But, while we have come a really long way, there is so much more to do. Women are no longer a novelty in the board room, but they...

Part of our role at the IAB is to bring our members together from across the digital ad industry to share ideas, insight and inspiration. Our new Member Vault has been created with this in mind, allowing you to upload latest blogs, podcasts, research, video content and upcoming events. By posting content to the Member Vault, you will be able to amplify your voice to your fellow IAB members and across the wider industry. In turn, the Vault will be a hub of information for anyone looking to get up...

These are some terms and conditions we need to make sure you’re happy with before you book an event with us, the IAB UK team. Please read them carefully. Whilst there won’t be a test at the end, we will ask you to agree to them before finalising your booking. Just so we’re clear, within these booking terms “we” or “us” or “our” means us, the IAB UK team; and “you” and “your” means you, our customer or potential customer who is booking a place on one of our paid for events. The booking process We...

We know that Google’s announcement regarding User ID solutions will impact our members and our priority now is to work closely with the digital advertising community to understand this. The depreciation of the third-party cookie, which has been a foundational technology for our industry, was always going to be complex and challenging. It is crucial that we continue to collaborate to navigate these changes and to positively evolve our digital ad ecosystem for all players. We remain committed to...

Last updated: October 2024 Hello! Thanks for visiting the Privacy and Cookie Policy (“ Policy”) of the Internet Advertising Bureau UK (IAB UK) - the UK trade association for digital advertising. You can find out more about the IAB by having a look at our ' About Us' page. Privacy has been at the top of our agenda ever since the IAB was established in 1997. In this Policy, we explain what personal information we collect, why we collect it and who of our trusted partners we share it with. It also...

What is the Member Vault? The Member Vault is IAB UK’s dedicated space for sharing member-written thought content that celebrates digital advertising’s creativity, innovation and effectiveness. It’s where we spotlight the insight, ideas and opinions shaping the future of digital – from trends and education to new approaches and success stories. What do we publish? Thought leadership Research Podcasts Videos Member-led events We don’t publish press releases or company news announcements - but if...

With 56% of all digital ad spend on smartphones, mobile is a huge opportunity for advertisers - but where do you start when it comes to understanding how to create and measure an effective mobile in-app campaign? Working with our Mobile and In-App Steering Group, we’ve pulled together the following resources to help advertisers get the most out of mobile and dispel some common myths. From the possibilities offered by in-game ads, to understanding the importance of optimised creative, check out...

The DOOH glossary marks the first time that the DOOH industry has come together to agree on a set of shared terms across multiple areas, including measurement, programmatic and targeting. It follows significant growth within the DOOH industry over the past few years, with the sector now evolved to a point where ads are increasingly bought programmatically. While the glossary currently only applies at a UK level, the aim is to drive adoption globally and use this as a base to develop a set of...

As the industry body for digital advertising, we at IAB UK collaborate with our members to share expertise and develop collective resources that can’t be achieved by one company alone. The ‘CTV Supply Chain Guide’ builds our ‘ Changing the Channel ’ introduction to Connected TV (CTV) and our general overview into the Programmatic Supply Chain , to help you understand the supply chain in one of the newest, most exciting and innovative sectors within digital advertising. This guide aims to provide...