MEMBER RESEARCH: UM - Women in Ads

Women in Ads is a research initiative by UM, intended to cast a light on advertising’s role in creating and perpetuating identity stereotypes of women in UK society.

The research unpicks the role of creative and media in maintaining stereotypes, revealing also that these effects of identity norms can be damaging to men as well as women. Finally, the findings identify how stereotypes can be challenged and overturned by advertising, laying out best practices for brands to win through progressive marketing behaviours.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Related content

Member Services Manager

Ad Tech Executive

IAB UK membership enquiry form

Industry backs IAB initiative to boost transparency in environmental sustainability

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more