MEMBER RESEARCH: UM - Women in Ads
Women in Ads is a research initiative by UM, intended to cast a light on advertising’s role in creating and perpetuating identity stereotypes of women in UK society.
The research unpicks the role of creative and media in maintaining stereotypes, revealing also that these effects of identity norms can be damaging to men as well as women. Finally, the findings identify how stereotypes can be challenged and overturned by advertising, laying out best practices for brands to win through progressive marketing behaviours.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
Connecting the dots on fraudulent advertising and transparency
Learn more
Progress has a common language
Learn more
Creators aren't a channel. They're becoming the media
Learn more
IAB Showcase for Change submissions
Learn more
State of AI in Advertising: Charting the Shift from Automation to Autonomy
Explore how AI is reshaping advertising, from autonomous systems to changing consumer discovery, with key findings, deeper analysis and latest industry commentary in this report