MEMBER RESEARCH: UM - Women in Ads
Posted on: Thursday 07 December 2017
Share this
Women in Ads is a research initiative by UM, intended to cast a light on advertising’s role in creating and perpetuating identity stereotypes of women in UK society.
The research unpicks the role of creative and media in maintaining stereotypes, revealing also that these effects of identity norms can be damaging to men as well as women. Finally, the findings identify how stereotypes can be challenged and overturned by advertising, laying out best practices for brands to win through progressive marketing behaviours.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Share this
Topics
Related content
Ads for the players: getting in-game experiences right
How can in-game advertisers ensure that ads don’t just work for their environment, but fully integrate within it? Bidstack’s CEO James Draper takes a...
Learn more
IAB UK Connected | Episode 2: Lara O’Reilly
Learn more
Trusted news needs you: back don’t block British journalism
Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented COVID-19 crisis.
Learn more