MEMBER RESEARCH: UM - Women in Ads
Posted on: Thursday 07 December 2017
Women in Ads is a research initiative by UM, intended to cast a light on advertising’s role in creating and perpetuating identity stereotypes of women in UK society.
The research unpicks the role of creative and media in maintaining stereotypes, revealing also that these effects of identity norms can be damaging to men as well as women. Finally, the findings identify how stereotypes can be challenged and overturned by advertising, laying out best practices for brands to win through progressive marketing behaviours.
Scommerce: The Redefinition of Retail
Following on from her contribution to the 2018 Guide to Digital Innovation, TRIBE’s Lisa Targett explores how the evolution of Scommerce is redefining...Learn more
5G will accelerate the transition to a more digitised lifestyle
With the 5G roll-out well underway in the UK, Verizon Media’s Kirstiana Carlet explores the opportunities this presents for brands and how it will...Learn more
Q&A: What does an HFSS online ad ban mean?
From what food and drink is caught by the ban to how it could impact you, we answer some of the most pressing HFSS-related questionsLearn more
IAB UK responds to CMA call for information
Our response includes likely future developments in the industry, the impact of COVID-19 and the need for continued industry wide engagementLearn more