IAB UK Content Submission Guidelines & FAQs

What is the Member Vault? 

The Member Vault is IAB UK’s dedicated space for sharing member-written thought content that celebrates digital advertising’s creativity, innovation and effectiveness. It’s where we spotlight the insight, ideas and opinions shaping the future of digital – from trends and education to new approaches and success stories. 

What do we publish? 

• Thought leadership 

• Research 

• Podcasts 

• Videos 

• Member-led events 

We don’t publish press releases or company news announcements - but if you’ve got something that feels close to that, we’re happy to chat about how it might be reworked into an opinion piece with a wider industry angle. 

What makes a great Member Vault submission? 

Great submissions tend to be forward-looking, helpful and based on real experience. Strong examples often include: 

• A point of view on an emerging challenge or opportunity 

• Insights that help break down complex topics 

• Broadly relevant research, trends or tips 

• Useful takeaways or original thinking 

• Shareable formats – such as myth-busters, trend roundups or how-to explainers 

We’re all about clarity, so try to keep things jargon-free. If you’re using acronyms or technical language, a quick explanation goes a long way. 

A few things to avoid 

To keep things helpful and inclusive, we don’t publish: 

• Content that criticises other members or companies 

• Pieces that read like an advert or product pitch 

• Articles focused entirely on your company (unless they’re attributed to a named individual and have a wider takeaway) 

Things to remember 

• Please add a line or two in the summary box that sums up your submission and includes the name of your company. If you’re submitting an opinion piece, please also include the name and job title of the author here 

• If you’re including sub-headings in your piece, please use ‘Heading 4’ to differentiate them from the body copy 

• Please use English spelling rather than American 

• If you’re including links, please remember to hyperlink rather than including the full URL 

How does the publishing process work?   

Only IAB UK members can submit content to the Member Vault. We’ll review your piece within 10 working days, and you’ll be notified if and when it goes live. If your membership lapses, it will be removed. If you have any questions, please contact the Submissions team.