IAB Video Playbook launched
Posted on: Thursday 14 December 2017
The IAB UK have launched a Video Playbook in collaboration with the IAB Video Steering Group.
The YouTube playlist offers a comprehensive overview of all things digital video advertising from key thought leaders in this space. Covering everything from planning and buying a video campaign to the thornier brand safety in video advertising, this playbook is a great one-stop-shop for those who are interested in video advertising and want to learn more.
See the individual videos below…
New co-chairs announced for IAB Video Steering Group
The IAB is excited to announce Steve Doyle, Chief Commercial Officer at InSkin Media, and Matthew Breen, Head of Video and Mobile at The Mail Advertising...Learn more
IAB UK launches Video Steering Group for 2017
The IAB UK is to focus considerable efforts on the digital video market next year, and will therefore be making the Video Steering Group a premium...Learn more