IAB Video Playbook launched

Posted on: Thursday 14 December 2017

The IAB UK have launched a Video Playbook in collaboration with the IAB Video Steering Group. 

Share this

The YouTube playlist offers a comprehensive overview of all things digital video advertising from key thought leaders in this space. Covering everything from planning and buying a video campaign to the thornier brand safety in video advertising, this playbook is a great one-stop-shop for those who are interested in video advertising and want to learn more.

Check out the playlist here

See the individual videos below…

1. The online video landscape, Simon Stone, Collective

2. Planning and buying a video campaign, Liz Duff, Total Media 

3. Making brilliant online video creative, David Rožac, Celtra

4. Making brilliant online video creative, Jonathan Lewis, Teads

5. Where does video fit into my video marketing strategy, Mark Blair, Brightcove

6. Taking a video to market, Tom Langshaw, Google

7. Brand safety in video advertising, David Winstone, Perform Media 

8. Demystifying video viewability, Steve Doyle, Inskin Media & Tim Elkington, IAB UK

9. The future of video advertising, Andy Jones, Videology  

Share this

Related content

Video Steering Group

New co-chairs announced for IAB Video Steering Group

The IAB is excited to announce Steve Doyle, Chief Commercial Officer at InSkin Media, and Matthew Breen, Head of Video and Mobile at The Mail Advertising...

Learn more

IAB UK launches Video Steering Group for 2017

The IAB UK is to focus considerable efforts on the digital video market next year, and will therefore be making the Video Steering Group a premium...

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.