IAB Video Playbook launched
Posted on: Thursday 14 December 2017
The IAB UK have launched a Video Playbook in collaboration with the IAB Video Steering Group.
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The YouTube playlist offers a comprehensive overview of all things digital video advertising from key thought leaders in this space. Covering everything from planning and buying a video campaign to the thornier brand safety in video advertising, this playbook is a great one-stop-shop for those who are interested in video advertising and want to learn more.
See the individual videos below…
1. The online video landscape, Simon Stone, Collective
2. Planning and buying a video campaign, Liz Duff, Total Media
3. Making brilliant online video creative, David Rožac, Celtra
4. Making brilliant online video creative, Jonathan Lewis, Teads
5. Where does video fit into my video marketing strategy, Mark Blair, Brightcove
6. Taking a video to market, Tom Langshaw, Google
7. Brand safety in video advertising, David Winstone, Perform Media
8. Demystifying video viewability, Steve Doyle, Inskin Media & Tim Elkington, IAB UK
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