IAB UK launches Video Steering Group for 2017

Posted on: Wednesday 16 November 2016

The IAB UK is to focus considerable efforts on the digital video market next year, and will therefore be making the Video Steering Group a premium council.

 The IAB’s overall mission for the video industry is to educate the market to drive increase in adoption through proving the effectiveness of video as a brand medium. To do this the Video Steering Group aims to:

  • Prove the effectiveness of video as brand medium, and promote creativity
  • Educate the industry on the benefits of using video through industry research, thought pieces, handbooks, and events
  • Develop standards and guidelines to facilitate trade

There are 16 companies that have supported the launch of Video Steering Group including: Amplify, Barclays, Brightcove, Google, InSkin Media, MediaCom, OMD, Starcom MediavestSpark, Teads, Total Media, Twitter, Unruly, Videology, Yahoo, YuMe, and Zenith. The steering group will meet every 6 weeks to set the objectives and agenda for the IAB’s video efforts.

The IAB's Mobile and Video Manager, Mike Reynolds at the IAB said “Video has seen huge growth over the last couple of years and it feels like the right time to for us to put some real energy and resource behind growing the market. We’ve got lots of projects planned which I’m really excited about working on, and what I’m looking forward to most is having the support of some of the leading companies in the video space. You can expect industry research, events, educational videos, and handbooks, all with educating the industry at the heart of them."

If you’re interested in joining the Video Steering Group, get in contact with Mike Reynolds, [email protected]

Related content

person sa at a computer

How is 2020 impacting online video ad spend?

Working with YouGov and our Video Steering Group, we take a closer look at what’s fuelling a rise in video ad spend this year

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Digital video: Principles for creative best practice

Learn more

BBC, ITV and Channel 4 to invest £125 million in new Freeview app

Three of the UK's biggest TV channels are joining forces to invest in Freeview to ensure it can stand up to competition from services like Netflix and...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.