Amazon takes on the high street with fashion brand ad campaign

Posted on: Wednesday 06 September 2017

Amazon's first clothing ad campaign is underway.

Share this

Amazon is rolling out an ad campaign for its find. clothing brand as it looks to muscle in on traditional fashion retailers.

The ecommerce giant is using digital and outdoor platforms - as well as its own website and apps - for the campaign, which will run in the UK, Spain, Italy and France.

It promotes the autumn/winter range of find. womenswear, and director for the brand Glen George said the campaign "brings the playful and effortless ethos of find. to life, allowing our customers to explore and express their sense of self through their fashion choices".

The move represents Amazon's latest attempt to expand into more retail markets. In the US, it recently purchased Whole Foods for $13.7 billion (£10.4 billion) as looks to shake up the food retail industry.

However, Glen Tooke, consumer insight director at Kantar Worldpanel, thinks the company has some catching-up to do in the fashion retail market dominated by the likes of H&M, Asos and Next, with Marketing Week quoting him as saying it will "need to stay nimble if it wants to make a lasting impression".

 

Share this

Topics

Related content

Image

IAB UK: Ad blocking rates remain steady at 23.7%

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has...

Learn more
Networking

Ad Blocking 2020

IAB UK have been tracking the number of people who claim to currently use ad blocking software over the last six years. This report looks into how this...

Learn more
Brendan Hughs

Marketing in a Crisis - Unlocking Value

Bionic delves into what effect the current ‘lockdown’ situation is having on marketing spend

Learn more
Christie Dennehy-Neil

An update on our Special Category Data work

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.