Listening Britain Q4 2017 infographic

Posted on: Wednesday 15 November 2017

Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.

Share this

Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.

The results revealed that:

  • In total, 22.5 million people in the UK listen to online audio, over 41.4% of the population

  • People spend 10.6 hours a week on average listening to digital audio, increasing to 12.5 hours on average for 25-34 year olds

  • 19% of people who listen to digital audio listen exclusively online. This increases to 29% of 15-24 year olds.

The IAB’s Audio Council defines digital audio as: On-demand music services and live radio via desktop/laptop, tablet and smartphone, any podcast and any listen again. 


 

Related content

Stock

Guidance: Buying digital audio inventory when working with IAB Europe's TCF

We look at how to make your digital audio campaign effective when using IAB Europe's Transparency and Consent Framework

Learn more
Listening Britain man

Listening Britain Spring 2020: 29m listen to online audio weekly

Our downloadable deck and infographic pull together key findings from the latest Rajar MIDAS data on online audio listening habits in the UK

Learn more
Stock image of DOOH

Global announces launch of DAX across outdoor and audio

Global announce that DAX, its digital audio advertising product, will be available to digital outdoor advertisers from February 2020

Learn more
Stock image of man dancing and listening to a podcast

Listening Britain Autumn - Podcasting

9.4 million tune in to podcasts every week. The car is the most popular place to listen to them. What else don't you know about UK Podcasting? 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.