What audio ad opportunities are there in gaming?
AdTonos, AudioMob, DAX at Global, Odeeo, NumberEight and Spotify explain how harnessing audio can help take gaming ads to the next level
Learn morePosted on: Wednesday 15 November 2017
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive into the UK's digital audio audience.
The results revealed that:
In total, 22.5 million people in the UK listen to online audio, over 41.4% of the population
People spend 10.6 hours a week on average listening to digital audio, increasing to 12.5 hours on average for 25-34 year olds
19% of people who listen to digital audio listen exclusively online. This increases to 29% of 15-24 year olds.
The IAB’s Audio Council defines digital audio as: On-demand music services and live radio via desktop/laptop, tablet and smartphone, any podcast and any listen again.
AdTonos, AudioMob, DAX at Global, Odeeo, NumberEight and Spotify explain how harnessing audio can help take gaming ads to the next level
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